A landing page is a specially-designed webpage that you direct visitors to when they click on your promotional or PPC ads. Landing pages can come in many shapes and form- a landing page can be a part of your main website or it could be a standalone page that’s only accessible when potential leads click on a link.

One important element in a landing page is the lead magnet offer. You may know how to craft a killer offer that has a high chance of converting leads into sales, but it won’t work unless your visitor sees it. So the question is, where will you place it?



What’s Your Medium?

Landing pages can be made up of a video, images and text or a combination of the two. It can also be the front page of your website. Each medium has its own optimal placement when it comes to lead magnets. For landing pages that are part of a website, the lead offer should be an opt-in box or a sidebar. Lead offers on standalone pages will depend on the overall design. Keep in mind that it isn’t a good idea to place the offer up front and center; instead, you should incorporate it within the images and the text.


Consider The Length?

Depending on the product you’re selling, a landing page can be several pages long or it could be one or two screen lengths. The general rule of thumb in positioning an effective lead offer is this- the shorter the landing page content, the higher up it should be. So if you’re on short, then the best position is just above the part where the visitor scrolls to the next page. If you’re long then the lead magnet offer should be placed near the bottom or multiple times throughout the page.


Consider Your Opt-In Goals

What do you want to achieve with your lead magnet offer? Different goals will require different offer placements. For example, if the goal is to have people sign up for newsletters or for a pre-launch mailing list, then your opt-in should be a footer or a sidebar. Remember that landing pages aren’t just used to collect potential leads into a sales funnel. Sometimes the goal is to update your contacts and not just leading a visitor to a sale.


Should You Use Pop-Ups?

A pop-up can be a very good addition to a landing page. You can have a newsletter offer pop up when a visitor has made his way to any part of your website. You can have a pop-up appear as visitors leave your landing page or a specific one. It could be the same lead offer which generates a sense of urgency.


Get a Template For Your Landing Page

You can utilize DIY landing page builders such as ClickFunnels and Leadpages, build pages from scratch using pre-designed templates that look attractive and professional. Along with landing pages, you can also build upsell pages, webinar pages, thank you pages and more. Most importantly if you are giving away a PDF for free, don’t forget to get it designed first!

If you haven’t decided on a lead magnet, feel free to choose from printed templates, checklists, free ebooks, infographics, video series and more!