What is a Lead Magnet?
Having a great lead magnet can translate to hundreds, or even thousands of excellent leads for your business each month. Lead magnets are the free offers that you see attached at the end of content. It collects a list of email via signup forms, which could lead you to acquire targeted leads.
Making a lead magnet from scratch may be easy, but making an effective, engaging lead magnet can prove to be a challenge. Here are some proven tips to help you create a lead magnet that does it job well and get you those targeted leads.
But First, What’s A Lead Magnet?
A lead magnet is any form of content that’s given to people in exchange for that user’s email address. The type of content varies- it could be a monthly newsletter, a free ebook, a free promotion or anything that could attract a target customer. Instead of having to pay for an ebook, that person can just fill in a few personal information, click “Sign Up”, and receive the ebook in their inbox or via a download link.
The free content should compel your visitor to sign up. But it’s not that easy, because there are a million other free newsletters, ebooks and promotions that fight for your visitor’s attention. So the bottom line is that the content you offer should be unique. Simply asking online visitors to sign up may have worked before, but it doesn’t work as well now. It’s the law of exchange at work here- give the visitor something they want, and they’ll give you what you want.
Almost all businesses and web owners make use of lead magnets to build up their email list. It has been proven that lead magnets do work. The question lies in how well your lead magnet works and how effective it is in attracting the right kind of audience.
Here’s an example of a lead magnet I’m running:
Knowing Your Customer = Good Lead Magnet
Marketing dictates that you should do your research and know who your customer is, and lead magnets are no different.
Who are your customers? What are they looking for? What do they really need? How can you connect your product in a direct line to their personal needs and desires?
Start creating your lead magnet along with these principles. Define your customer. Who would you like to sign up for your offer? This narrows down the ideas to more specific ones to really get your audience engaged and feel like you’re speaking to them from the heart. When you start doing this, you can be sure that the leads you’ll acquire are quality ones.
Ever wonder how the best lead magnets do it? It’s simple. Excellent lead magnets provide immense value to your visitors. They fill the need your audiences will have in both spoken and unspoken aspects. They are appealing because they specifically offer a great solution in the form of a product, a service, informative content, a guide or information that will prove to be invaluable to the reader.
We mentioned the word “specific”, and this is what separates excellent lead magnets from the mediocre ones. Instead of answering all questions a visitor may have, it answers just the most important one with as much detail as possible. This serves to attract very specific audiences to the list, which is better than acquiring general leads.
Lead magnets continue to grow in potential each day. The better the lead magnet, the more you stand to gain a high quality list of leads, which can turn into serious profits!